Microsoft has started advertising Edge in the internal search for Windows 10

Microsoft has started advertising Edge in the internal search for Windows 10
A few days ago, it became known that ads for the new Microsoft Edge browser started appearing in the Settings menu of the Windows 10 operating system. It turned out that the developers did not stop there and went further, adding ads for their Internet browser to the internal search for the software platform.

Microsoft developers first announced their intention to abandon their old Edge browser and switch to using the Chromium engine at the end of 2018. Apparently, this step was the right one, since the new Edge, whose distribution began earlier this year, has already become quite popular, pushing many competitors. Statistics show that the new Edge is currently the second most popular desktop browser in the world and is second only to the recognized market leader Google Chrome.

It is obvious that active advertising has played a significant role in the fact that Edge has managed to gain popularity in a short time period. A new banner calling for using Edge as the default browser has appeared in Windows 10 search. It is shown in the upper part of the window and contains the "Apply" button. after clicking on it, Edge will become the default browser, and the ad message will no longer appear in the search. If the user uses the Settings app and chooses a third-party solution like Chrome or Firefox as the default web browser, then after a while the Edge ad will appear again in the search.
Category: Business | Views: 219 |
Total comments: 0
avatar
No entries.